Alpina Sunglasses is the top producer of snow goggles in Germany. Alpina
International is a result of Werner Grau and Hagen Stockklausnerís combined
effort. They produced first range of Alpina Sunglasses in 1980 in Friedberg-Derching,
Germany. The range mainly comprises of sport sunglasses. The idea was to
provide such an eyewear to the athlete that is safe and looks trendy at the
same time. An athlete has a lot of pressure in his mind while competing i.e.
extreme climates, and safety of eye. Alpina is designed in a manner to
provide both. No matter what sport you are in, skiing or climbing, riding or
cycling Alpina Sunglasses protects your sight and increases performance.
With this first launch the company gained a top name now with continuous
effort. Alpina International is not only famous in Germany for its snow
goggles but also competes in a global market.
Enthusiastic drive, ideas galore and the ALPINA brand name: equipped with
these assets, Werner Grau and Hagen Stockklausner launched ALPINA in
Friedberg-Derching near Augsburg (Germany) in 1980. Today, ALPINA
International is a leading manufacturer of sports and sunglasses as well as
high-end frames, ranking as the number one producer of snow goggles in
Germany. Some key statistics: ALPINA has over 40 % market share with snow
goggles on the German domestic market. Two strong subsidiaries in Austria
and Switzerland account for roughly a third of ALPINA's total sales volume.
Among the most
popular and top-selling ALPINA product groups in all three countries are
ALPINA helmets for biking and skiing.
Bavarian home base at Friedberg-Derching, ALPINA International exports its
products to 35 countries around the globe. ALPINA snow goggles can be
spotted on the slopes of the United States as well as those of Japan, while
ALPINA sunglasses provide protection in the Saudi-Arabian deserts as
effectively as in those of Kazakhstan. One of the best-known ALPINA products
next to snow goggles - and the top-selling sports eyewear in the world - is
SWING, the light sports glass model with adjustable bows. Sporting numerous
design updates since its launch in 1982, SWING continues to boost volumes at
ALPINA's Bavarian production plant - including a Pro Sport Optic-version for
athletes requiring corrective lenses. In the field of technology, ALPINA has
consistently been a trend-setter, featuring such innovations as ceramic lens
technology developed in 1992. These unbreakable polycarbonate lenses have
provided ALPINA with an undisputed competitive edge, contributing to the
company's leading market position in Europe. Hilde Georg's 1998 slalom
Olympic victory impressively confirmed that QUATTROFLEX technology developed
by ALPINA ensures clear vision for athletes even under extremely inclement
To offset the
impact of weather in the sports sector, ALPINA added 'optical products' as a
second pillar to its business.
ALPINA International is offering a total of 10 frame brands and has joined
the major league of players on the German market.
years, many members of ALPINA's original team are still with the company.
ALPINA is currently employing 90 people at its Friedberg-Derching marketing
and sales center, with a continuing trend towards further growth.
famous lines of Alpina Eyewear that includes sunglasses and goggles are as
Alpina Professional Tri-Guard
Available in red frame with 3 interchangeable lenses. Provides 100% UV-A-,
-B-, -C- protection up to 400 nm. Alpina Professional Tri-Guard with free
Alpina Professional Twist
Unique feature of this eyewear is the lens color that automatically adapts
according to the light intensity.
M1 Titan SO2
Titanium framing with a glorious silver matte finish. Scratch free lens made
of unbreakable Ceramic material.
Complete eye protection from wind with proper ventilation. Nose-pad can be
adjusted as per requirement. Ceramic lens technology is used.
Black transparent. Available on prescription only.
The framing is in gunmetal and silver. Lens single flex.
The Alpina Colambo is a ski goggle that can be worn with specs. Gunmetal
framing. Lens is Quattroflex.
Magnum and Occula sensor are other available lines. Carvy Childs Ski Goggles
and Alpina Ruby Ski Goggles are specially designed for children.
Sport is a game of spirit, if the sportsmen are fully prepared with all the
elements i.e. proper practice, proper accessories they will feel more
confident and win. Alpina helps in boosting their confidence by providing
protection of eyes and unobstructed vision. Due to this reason most Olympic
medallist prefers Alpine Eyewear from practice to competition. Olympic gold
medallist Shaun White feels protected on slopes with Alpina Eyewear. Bronze
medal winner of 2006 Olympic Tony Dawson is also a keen user of these
designer. Highly affordable. Available at all Sport Stores, departmental
stores and selected retailers.