Dean and Dan Caten, Canadian twin brothers from Willowdale Ontario, have
operated in the fashion business since 1983. In 1991, the brothers moved to
Milan, Italy to create their own collections and become fashion designers.
They debuted their men's collection in 1994, and in 2003, they launched a
women's collection and a men's underwear collection. Now they launch their
new collection of hip and chic DSQUARED SUNGLASSES
DSquared
Sunglasses – The Background
DSquared is definitely one of the most funky, hip and trendy labels of the
moment and was founded by Canadian identical twins Dean and Dan Caten. The
brand started to receive huge recognition when Madonna wore a pair of mud
patterned DSquared jeans in her video “Don’t Tell Me,” and since then, the
party loving designers have dressed some of the world’s biggest pop stars
including Justin Timberlake, Lenny Kravitz and Rihanna. The brand is famous
for its energetic and sexy designs and the twins often design costumes for
huge elaborate fashion and stage shows including the Britney Spears Circus
tour.
The style of DSquared is very much a combination of a homely Canadian style
with a huge injection of Italian chic and hence the designs are
sophisticated yet sexy and fun and the same applies to the collection of
DSquared sunglasses which are designed in collaboration with Marcolin, an
Italian sunglasses and spectacle manufacturer.
DSquared Sunglasses – Launched in Style!
Making a successful transition into the eyewear industry, DSquared
sunglasses were launched with a bang at a star-studded party held at the
62nd Cannes Film Festival which of course immediately exposed the collection
to a huge number of celebrities and awarded it instant credibility, noting
them as the new sunglasses to be seen in. Following the typical DSquared
innovation, the sunglasses feature cool design and heavily inspired by the
1970’s hip-hop culture with oversize frames in various styles dominating the
collection. Supermodels Naomi Campbell and Linda Evangelista have featured
in the ad campaigns for the sunglasses definitely portraying a cool but glam
image of the brand.
DSquared Sunglasses – Retro Appeal
The DSquared sunglasses range is unisex and is a step beyond the trend years
ago whereby only women would wear oversized sunglasses. The styles within
the collection look glamorous on the girls and edgy and fashion forward on
the guys and with features such as colour and strong angles incorporated
into the design of the frames with added retro appeal, DSquared sunglasses
are definitely at the forefront of fashion.
DSquared Sunglasses – Conveying Personality
The two DSquared designers are all about personality and love to inject this
in their designs and how they present their work, whether this being on the
catwalk or a mainstream artist’s concert or music video. The twins are
passionate about fashion and design and always endeavour to make their
collections a little different from others and really inject their own
unique stamp which with the DSquared sunglasses, is definitely conveyed via
retro inspiration. A large array of celebrities love DSquared clothing and
accessories and the collection of sunglasses are certainly set to become
increasingly popular throughout 2010.
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Authentic