Dita Eyewear
DITA Eyewear
are must-have shades,
seen on Jennifer Lopez, Brad Pitt & Angelina Jolie, Mary-Kate and Ashley
Olsen, Cameron Diaz, Lenny Kravitz, Hilary Duff, Snoop Dogg, Jared Leto, and
many many more celebrities.
DITA eyewear’s range of high quality, high fashion
vintage inspired sunglasses are created by lifelong friends Jeff Solorio &
John Juniper who, after years of living the surfing and snowboarding
lifestyle created DITA in 1996, based in
Los Angeles.
Big is in and DITA oversized shades such as the
Supa-Dupa are a celeb favorite, worn by the Olsen twins and Nicole Richie,
they ooze modern glamour. Channel Audrey Hepburn and grab a pair of DITA’s (Isola,
Pretender, Bullet or Scandal) in white, so relevant for summer. Or be like
Brad (Pitt) and hop into a pair of Pusher’s.
Dita Eyewear is really the
story of life long friends, Jeff Solorio and John Juniper co-founders of
Dita and the driving forces behind Dita’s celebrated designs. Jeff and John
have been friends since grade school and share a common passion for
photography and design. Together they were inspired to capture their
passions not just on film but in eyewear as well, thus creating the first
collection of Dita frames in 1996. With their natural affinity for design,
they came up with a plan to introduce stylish eyewear inspired by vintage
frames from the 50’s through the 80’s. Utilizing modern materials and
shapes, Dita’s designs distinguish themselves with quality, look and fit.
Jeff and John envisioned Dita as an alternative to label branded eyewear.
Dita’s logo details are intentionally subtle so that the frame itself
defines the look rather than the logo. This allows the design of the frame
to complement features of the wearer and contribute to their overall style.
Dita’s design studio and world headquarters are located in Los Angeles,
California. Jeff and John continue to provide the creative direction for the
company and oversee all aspects of design and production. All Dita frames
are hand made in Japan and use only the highest quality materials: titanium,
18K gold, white gold and the finest Japanese zyl acetates. Dita’s quality
and attention to detail to each frame is unmatched. Simply holding a pair of
Dita’s may seduce you for life.
Inspired by the timeless styles of years past, Dita
has revitalized the old classics that have played a key role in defining
personal character and style.
Dita's legendary quality and attention to detail is ever more apparent with
these Rx frames. Using only the finest exclusively developed Japanese zyls,
custom designed titanium components and hardware with unique hex screws,
Dita has successfully modernized traditional rivet frame construction. Each
frame has been meticulously handcrafted in Japan and then individually
tested in our Los Angeles studio to ensure the highest quality frame
possible.
DITA’s been known to make some great eyewear. Spring
2009 is sure to bring a whole batch of pieces that will do more than just
help to clarify the writing on the wall. It’s here early via the release of
their “Statesman” frame for the holidays. The half rimmed classic styled
frame is something we’re seeing more and more of but we just can’t get
enough. They remind us of a pair of classic Persols, but more refined. You
can choose from four colorways.
Dita, the luxury brand
eyewear brand, has launched Dita Legends collection of sunglasses. The Dita
Legends collection features some of the hottest Cazal styles in four
gorgeous colors as well as the Grandmaster Two, black and smoke colored
sunglasses with 12K Gold. The Dita Legends line carries the latest
collection by the brand and other exclusive products only available in their
flagship store. The CAZALxDITA 902 is reproduced from the Original 1982
Cazal 902 tooling but is available in four exclusive colors.