Produced with silhouette in 1926 Persol Sunglass is known worldwide for its high quality and the irresistible charm of its timeless design, these make this brand a true mark of distinction, a heriTage of history and tradition, and that's why many international movie stars have chosen Persol Sunglass. Most of the Persol acetate collection features the Meflecto system. The Meflecto system allows the glasses to adapt to the anatomy of any face and even though it was developed in the 1930s the system is still a technologically unsurpassed system. Existing benefits, apart from the use of high quality materials, cutting edge technological manufacturing and superb fit, are Persol's world renowned lenses. Persol's crystal lenses are one of the market leaders in quality and performance Persol Sunglass stands out for its finest lenses and comfortable fit. In addition, the distinctive arrow featured on the hinge has always made frames unique and easily recognizable. Branded Sunglasses collection includes some major innovations that reinforce the brandís leadership and highlight the signature features that have earned Persol lenses and frames a reputation for quality, design and technology. Persol sunglass continues to provide that Persol look even into the fourth decade of their popularity. Persol Sunglass lenses are made with precision and pride. Branded Sunglasses have extraordinary collection of Persol Sunglass which suits to with oval, oblong, diamond or square shaped face and available at low-budget prices.
Persol is an Italian eyewear company specializing in sunglasses. The name is derived from "per il sole" which, in Italian, means "for the sun". Formed in 1917 by Giuseppe Ratti, Persol originally catered to pilots and sports drivers. Presently, the company is famous for its durable sports sunglasses. Its trademark is the silver arrow, and several of the company's glasses feature this symbol. Persol was introduced to the United States in 1962. Its first boutique opened on Rodeo Drive in Los Angeles in 1991. It is currently owned by the Luxottica group. Persol was a heavy influence in the production of sunglasses. The company developed the first flexible stem.
Persol models 2244-S and 2720-S were both used in the James Bond film Casino Royale. Don Johnson wore a Persol 69218 during Season Three of Miami Vice. Persol sunglasses have also been used in other movies, Bill Murray can be seen wearing them in both Lost in Translation and Broken Flowers One of the most iconic images of Persol Sunglasses can be seen in the movie La Dolce Vita where Marcello Mastroianni has a pair of them on in almost every scene in the movie.
Persol sunglasses are a popular and high quality brand of sunglasses. They are associated with the "famous look" because of the contemporary and cool frame design. Persol products can be purchased in high-end sunglasses stores and on the internet.
Characteristics of Persol Sunglasses
Persol sunglasses are available in two different style collections. The Acetate collection is elegant and sophisticated in style. The Metal collection has a frame design with clean cut lines.
Persol lenses and frames can be purchased in many different colors as well. Available frame colors include dark brown, light brown, gunmetal, black, natural, light pewter, champagne, soft plum, tortoise, and cedar. The most common choices for lens colors are black, grey, and brown.
Persol sunglasses offer superior protection from UV rays and glare. All lenses are polarized to minimize glare from the sun. They will also minimize glare from reflective surfaces such as the road, snow, or water.
Persol sunglasses have a history and tradition dating back to the 1900's where Giuseppe Ratti, an owner of Berry Opticians, began an adventure destined to lead to international success. Indeed it was a small courtyard in Via Caboto that he began to make technically advanced glasses, designed for pilots and sports drivers.
The longevity of the brand stems from its quality. Unlike many other brands which are massed produced in factory's in China, each pair of Persol's is given extreme attention to detail and is hand crafted in Italy.
Some of the frames credited with Persol's success:
Persol 649: Where It Began
First built in 1950's for tram drivers, the distinct nature and detailing/etchings of the frame made it a huge success. Copied over the by many of its competitors, however it wasn't until 1961 that they became instant legend when Marcello Mastoianni wore them in the film "Divorce Italian Style". In fact 1994's French book "qualita: scenes d'objects a l'italienne" declared it one of the objects most representative of the Italian genius of yesterday and today.
Persol 714 Folding Sunglasses: A Classic
Perhaps the most sought after and collected pair of sunglasses in history! With this same classic shape as the 649/S model came the 714, with one enhancement: a frame design which folded; which added the perfect cool factor.
Perhaps most recognized and given iconic status from Steve McQueen who was seen wearing the classic shades both off screen and on screen in movies such as the "Thomas Crown Affair" and the "The Getaway". In fact a pair of 714's from McQueen's personal collection was recently auctioned for a stunning $70,200 in 2006.
Sunglasses Collector's have long sought after the frame, as the Persol 714 has not been produced for decades; and as many of you are aware one of the most regarded pairs of Steve McQueen was a pair with custom tinted blue lenses; as seen in the 1972 film "The Getaway" and in his personal collection. In fact it was a pair of his 714's with custom blue lenses which was in the previously mentioned auction.
Persol 714 An Icon Reborn
By Overwhelming requests Persol has decided to do a limited re-release of the 714 model in its exact original form. However be warned quantities of this frame are limited and are bound to have long waiting lists.
These are far from your typical sunglasses, owning a pair of these legendary shades is owning a pair of history. Adorning the faces of your favorite stars such as Steve McQueen, Cary Grant, Marcello Mastroianni... they are without a doubt among the greatest sunglasses ever created and deserve a place in every man's sunglass collection.
The Persol legacy only seems to have gotten stronger in recent years, as other sunglass makers reproduce typical styles very quickly and with out much care, they have stuck to the same tried and true method of classic shapes and quality, and over the years celebrity icons and the world has taken notice.
Persol Sunglasses - Past to Present
Persol, a name aptly derived from the Italian 'per il sole', meaning 'for the sun', is a brand with a rich heriTage of manufacturing excellence, attention to detail and a perfect marriage of technology and design. In the 90s, Persol sunglasses were present in 40 countries worldwide and sold in 3, 500 points of sale in Italy and over 12,000 in the rest of the world. Its success was indisputable and due to the refinement of its models, Persol sunglasses were chosen for the advertising campaigns of great names in the world of fashion. Synonymous with intrinsic class and elegance, Persol has been a symbol of the Italian eyewear industry and the world for more than 90 years. Not only are they eclectic and classic, but are also known for the durability as sports sunglasses. They are also the signature shades for several film industry characters.
In the movie Casino Royale, James Bond wears two pairs of Persol sunglasses during the film. At the start of the plot, Bond wears a Persol metal frame: Persol 2244. In the second part of the story after experiencing a number of adventures, James changes to Persol style 2720 Keep an eye out for the latest Persol styles in the new James Bond movie Quantum of Solace due to release this fall.