Logo Group
has launched the Range Rover Eyewear collection with sunglasses and
eyeglasses.
“Range Rover is the
perfect brand to increase our market share in the luxury and upscale men’s
market,” said Guillaume Pottecher, president of Logo of the Americas.
“Premiere Vision and Logo of the Americas have always been recognized for
their ability to develop strongly emerging niche markets and Range Rover
will fill for our retailers an untouched void in the profitable men’s
eyewear market.”
Like the vehicles’
owners, men who choose the Range Rover Eyewear collection are stylish, they
take care of their image and want to affirm their social standing.
Range Rover eyewear is
designed exclusively for men to meet these needs. Men who want to have
stylish, serious and contemporary products with very high equipment
potential.
The 15-piece Range
Rover ophthalmic collection is inspired by the character of the Range Rover
vehicles: a perfect blend of power and comfort. Generous and masculine
designs are enhanced with high quality materials. The Range Rover sunglasses
are highly personal with fundamental principles taken from the vehicles and
offers highly technical features. More than half of the collection is
available polarized with a full 62 percent being suitable for prescription
lenses.