Marc Jacobs, Giorgio Armani,
Calvin Klein, Gucci, Guess?, Donna Karan, Tommy Hilfiger, Fendi, Kenneth Cole,
Vera Wang, Hugo Boss, Valentino. The list goes on and on.
Designer names are the mainstay of the clothing business, and nearly every
notable designer name that you can associate with fashion has found its way into
the sunglass business. Even some of the very high-end names, such as Chanel,
Dior, and Prada, have recently gained attention by launching sunglass lines.
If you crave a fix for a designer name, then you have come to the right place
— the sunglass market. For even if you can't swing the cash for that Chanel
suit, Armani dress, Fendi handbag, or Cartier necklace, you will find the price
for their sunglasses much more palatable.
If you are looking for designer sunglasses but are
unsure which name is right for you, be sure to shop at a variety of stores or
one shop with a large selection so that you can try on styles from many
different lines. Each designer has a certain image that he or she has created
through clothing and accessory designs as well as through advertising and
promotions.
Most optical shops, department stores and sunglass specialty stores will have
materials in the sunglass section that portray the images of the designers'
lines they feature. You can also question the sales staff about the qualities of
each designer.
Certainly the true test is in trying the frames on and finding what's right
for you. Some lines are more conservative, some are feminine, some are urban and
cutting-edge, and some are simply but beautifully designed.
Typically, however, if you like the clothing styling
from a designer you will also like their frames. Most designers maintain a large
amount of control over the design, pricing and imaging of their sunglasses.
This, even though the lines are produced under a license with an eyewear company
that has great experience and knowledge in manufacturing and distributing
eyewear. The result is a product that is right for that fashion designer and the
designer's loyal customers.
Each celebrity has an image created through movies, television
shows and appearances, modeling, music performances and books he or
she has written. The celebrity's eyewear is typically consistent
with this image. Some consumers choose to go this route when
purchasing sunwear because they can identify better with a celebrity
than with fashion designers or their
products
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