PROBLEM

 

There is a very big misconception about buying sunglasses online.  Customers feel that they can’t try them on and they don’t know what they are getting.  They feel the colors that they see online differ from what they look like in real life.

 

SOLUTION

 

Visit your local sunglasses store who stocks all your favorite brands.  Choose the item you like and try it on.  Make sure you love it and make sure that you write down the MODEL # and the COLOR CODE.  Most sunglasses have the following 3 identifiers on the side of the frame.  Here is an example :

 

 

As you can see in the above frame this is a Prada  SPR01F .  The model # is always located on the leftmost part of the frame. The center digits and numbers are the color code.  In this example 1AB-1A1 is the color code for this frame.  The last set of digits is the frame size.  In this example it’s a 115 x 59 x 117.  Frames often come in a variety of sizes. Higher numbers equal larger frames.  Frame size measurements are always in millimeters.  Frame size is often a personal preference and most frame sizes accommodate the average head. If needed, adjustments for a comfortable custom fit can be made by any optical store in your area. Below you will find an example of frame size.

Once you establish the item you wish to purchase, write down the specs and go home.

Log onto www.SunglassExpo.com and locate the frame.  If we don’t have the item on the site we can get it for you. We deal with 20-30 vendors’ nationality and can get ANY BRAND and ANY ITEM in a day or so. 

 

Please fill out the following form to make a special order request. 

http://www.SunglassExpo.com/product_request.asp

 

 

THE TRUTH ABOUT PRICES.

 

Let’s look at the above example which is a PRADA SPR01F. 

 

Website Sale for this frame:

 

The list price on these frames is $120.  – List price means what we pay for them from PRADA. This is the price that the factory sells it to us for. 

We mark up the item anywhere from $10-$20 and sell it for the listed price of $145.99 as we include FREE SHIPPING. 

We don’t pay any rent and we don’t have any overhead costs so we are able to sell them as cheap as possible

 

Now let’s take an example of a department store selling these same exact frames. 

 

The MSRP which is the Manufacturer Suggested Retail Price for these frames is $253.29.  Prada is basically telling the stores to sell at these prices.  Which means they bought it for $120 and now you are going to pay $250 ?? That’s over 100%.  They do this because they need to pay for staff, rent, utilities and expenses that WE DON’T HAVE. 

Retail shops are nothing more then a rip-off .  Never shop with a store for the same item that you can buy online for ½ price.  That’s like buying 2 pairs of sunglasses for the price of 1. 

I hope you learned a valuable lesson about shopping online for sunglasses.

 

LESSON #1

 

NEVER BUY FROM RETAIL SHOPS

 

LESSON #2

 

ALWAYS BUY FROM